Press & media kit
Everything needed for a story on clipping: verifiable figures, documented campaigns, ready-made boilerplate, approved quotes and imagery. Usable without asking first.
Updated: September 2026
organic views across the network
verified clippers in the DACH region
CPM — price per 1,000 views
cheaper than Meta ads ($30–50 CPM)
What clipping is — and what it isn't
The most common mistake in coverage of this field is the categorisation. So here is the distinction, short and usable.
What Ombrie does
A brand supplies raw footage — a podcast, a vlog, a performance, a trailer. More than 30,000 verified clippers turn it into new short-form videos and publish them through accounts started specifically for that purpose on TikTok, Instagram and YouTube. Payment is per thousand views, at a fixed price.
Not influencer marketing
Clippers have no audience of their own and don't appear as personalities. No existing reach is rented — the accounts start from zero. The effect comes from mass and omnipresence, not borrowed attention.
Not UGC
UGC providers sell video files that the brand then has to distribute and promote itself. Ombrie sells reach: production and distribution in one, billed on actual views.
Not advertising
The clips run organically in the feed, not as paid ads. Hence the difference in CPM: around $5 against $30–50 on Meta.
Figures that can be checked
Every campaign below is documented as a case study on ombrie.de. The values are exact, not rounded.
| Client | Result | Scope | Case study |
|---|---|---|---|
| Nico Santos (Universal Music)Album launch | 2,550,801 views in under 7 days | 50 stable fan accounts | Case study |
| Kerim EnginzekMMA | 12,224,670 views · 271,256 likes | 566 clips across 24 accounts | Case study |
| Master of Fix & FlipReal estate consultancy | 3,295,253 views in under 30 days | €75,000 in new client revenue | Case study |
| Baulig ConsultingBusiness consultancy | 2,814,423 views · 97,568 likes | 697 clips across 82 accounts | Case study |
| LipoHeroCosmetic clinic | 1,331,590 views in 2 weeks | 30+ accounts | Case study |
Boilerplate
Three lengths, approved for use without asking. Click copies the text.
Short · 25 words
Ombrie is a content clipping platform: more than 30,000 clippers distribute a brand's material organically across TikTok, Instagram and YouTube — billed per thousand views.
Medium · 50 words
Ombrie is a content clipping platform based in Krefeld, Germany. Brands supply raw footage; a network of more than 30,000 verified clippers turns it into new short-form videos and publishes them through purpose-started accounts on TikTok, Instagram and YouTube. Billing is at a fixed price per thousand views. The network has generated more than one billion organic views to date.
Long · 150 words
Ombrie is a content clipping platform operated by Morus Media GmbH in Krefeld, Germany, founded by Tom Walter. The model inverts the logic of reach: instead of buying ads or booking influencers, brands supply raw footage — a podcast, a vlog, a performance. A network of more than 30,000 verified clippers across German-speaking Europe continuously builds new short-form videos from it and publishes them through thousands of purpose-started accounts on TikTok, Instagram and YouTube. The clippers have no audience of their own; the effect comes from mass and omnipresence. Payment is not for effort but for outcome: around five euros per thousand views. The same reach costs 30 to 50 euros on Meta. The network has generated more than one billion organic views to date, for brands including Universal Music, Nico Santos, Oktagon and Baulig Consulting.
Quotes from Tom Walter
These statements are approved for use with attribution, no need to check back.
On the market
„Influencer marketing failed because of its own success. It worked as long as it looked like a recommendation. Today everyone spots a paid collaboration in the first second."
On cost
„Almost every marketing department can tell you its monthly budget. Hardly any can tell you what a thousand watched videos cost them. The moment you calculate in CPM, the whole market reorders itself."
On the model
„Our clippers have no audience. That is not a drawback, it is the entire point. We don't rent attention, we produce it."
On the clipper economy
„A labour market of tens of thousands of people producing short-form video for brands has emerged, without any of them ever becoming visible. Nobody is reporting on it."
Tom Walter, founder
Tom Walter is the founder of Ombrie and built a network of more than 30,000 clippers across German-speaking Europe. He is available for interviews in German and English — on clipping, organic reach, the economics of short-form video and the TikTok algorithm.
What we can provide for a story
Analysis from the network
Aggregated data on views, clips, accounts and run times that exists nowhere else — analysed on request for a specific question.
Interview in German or English
By video or in person, at short notice if needed. For podcasts also with a separate recording track.
Access to client examples
Selected clients are available for comment, by arrangement.
Imagery
Logos, portraits and campaign screenshots at original resolution.
Company
- Brand
- Ombrie
- Spelling
- “Ombrie” — capital O, rest lower case. Never “ombrie”.
- Company
- Morus Media GmbH
- Registered office
- Oberstraße 3, 47829 Krefeld, Germany
- Commercial register
- HRB 21221, Amtsgericht Krefeld
- VAT ID
- DE458340263
- Managing director
- Tom Walter
- Category
- Content clipping platform
- Markets
- Germany, Austria, Switzerland, USA
- Pricing
- Fixed price per 1,000 views (CPM), ~$5
- Website
- ombrie.de
Logos, portrait, colours
Individually or all at once as a ZIP. Please don't distort, recolour or redraw the logo — use the white version on dark backgrounds.
- Logo (SVG)Master, für alles SkalierbareDownload
- Logo weiß (SVG)für dunkle HintergründeDownload
- Logo (PNG)wenn SVG nicht gehtDownload
- App-Icon (PNG)quadratisch, für ListenDownload
- Award-Badge (SVG)10-Millionen-BadgeDownload
- Porträt Tom WalterGründer, Web-AuflösungDownload
- Faktenblatt (TXT)alles auf dieser Seite als TextDownload
Brand colours
Typefaces
Inter for headlines, DM Sans for body text.
Press enquiries
Requests for interviews, expert articles, podcast recordings and data analysis go directly to Tom Walter. Usually answered the same working day.
info@ombrie.de